EDERA HAIR ARTISTRY
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the therapist hydrating shampoo
concept
a hydrating shampoo to cleanse, moisturise and strengthen hair.
benefits
helps add softness and shine, reduces frizz, helps detangle and improve manageability, sulfate-free cleansers’ gently clean to reduce colour fading.
how to use
wet hair, lather and rinse.
recommended for
dry, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
the therapist hydrating conditioner
concept
a hydrating conditioner to moisturise, strengthen and soften while greatly improving shine and manageability.
benefits
helps seal cuticle to prevent moisture loss and provide humidity control, adds softness and shine, while helping to detangle and improve manageability.
how to use
apply to wet hair, leave for 2 minutes and rinse.
recommended for
dry, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
the great hydrator moisture mask
concept
an intense hydrating treatment to moisturise, soften, reduce frizz and add shine.
benefits
deeply moisturises, adds softness and shine while helping to detangle and improve manageability.
how to use
apply to wet hair, leave for 5 minutes and rinse. use at least weekly depending on hair condition.
recommended for
dry, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
head mistress cuticle sealer
concept
a multi-purpose cream for improved blow-drying and finishing.
benefits
a multi-purpose cream that can be used as a cutting lotion, blow-drying cream or dressing cream. increases slip and adds softness and shine.
product formally known as end doctor.
how to use
apply to towel-dried hair and blow-dry for improved manageability and softness. apply after styling to control frizz and fly-aways.
recommended for
all hair types; especially dry, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
whip it good moisture mousse
*new and improved formula*
a moisture-rich, lightweight mousse that helps to hydrate, soften, improve manageability and add shine.
adds moisture and improves manageability. adds softness and shine. aids styling providing light hold.
how to use
shake well. apply evenly to damp hair and style as desired.
recommended for
all hair types; especially dry, colour-treated hair.
ritual salvation repairing shampoo
concept
a reparative shampoo to cleanse, repair and strengthen hair; helping to protect hair colour.
benefits
helps reduce breakage while improving combability and manageability. sulfate-free cleansers’ gently clean to reduce colour fading.
how to use
wet hair, lather and rinse.
recommended for
weak, brittle, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
ritual salvationrepairing conditioner
concept
a reparative conditioner to repair, strengthen and soften while greatly improving shine and manageability.
benefits
adds softness and shine, reduces frizz, helps detangle and improve manageability. helps lock-in colour vibrancy and reduce colour fading.
how to use
apply to wet hair, leave for 2 minutes and rinse.
recommended for
weak, brittle, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
mane attention protein treatment
concept
an intense protein reconstructor to repair and strengthen.
benefits
adds softness and shine, reduces frizz, helps detangle and improve manageability. treats damaged and brittle hair, especially chemically treated hair.
how to use
apply to wet hair, leave for 5 minutes and rinse.
recommended for
weak, brittle, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
happy campers wearable treatment
concept
a lightweight, daily styling treatment that moisturises, strengthens and protects, while adding style support.
benefits
dual delivery as a spray or a cream for a more concentrated effect. adds moisture, reduces frizz and helps provide protection from uv and heat damage. improves styling and reduces blow-drying time while providing slight volume and hold.
how to use
apply to damp hair. apply as a cream by spraying into hands first, for a more concentrated effect. apply to towel-dried hair and air-dry or blow-dry for added style support.
recommended for
all hair types; especially weak, brittle, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
gluttony volume shampoo
concept
a volumising shampoo to build body and texture.
benefits
adds volume without weighing down hair. sulfate-free cleansers’ gently clean to reduce colour fading.
how to use
wet hair, lather and rinse.
recommended for
all hair types, especially fine hair
vegan / cruelty free / made without sulfates, parabens or gluten.
bride of gluttony volumising conditioner
concept
a weight-free, volumising conditioner to physically fatten the hair.
benefits
adds volume without weighing down hair. adds softness and shine, reduces frizz, helps detangle and improve manageability.
how to use
apply to wet hair, leave on for 2 minutes and rinse
recommended for
all hair types; especially fine hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
root canal volumising spray
concept
a volumising root lift spray that builds body and texture.
benefits
adds volume and style support at the roots, improves the manageability of hair and wearability of hair styles. pump spray packaging rather than aerosol.
how to use
apply to damp hair. spray into roots for lift and support. comb through to ends for all-over texture and volume.
recommended for
all hair types, especially fine hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
shape vixen volumising lotion
concept
a volumising lotion that adds lasting body and shape memory with a touchable finish.
benefits
adds fullness and body without weighing down hair. improves styling with lasting hold. increases slip and leaves hair feeling light.
how to use
apply evenly to dry or damp hair. blow-dry for added volume.
recommended for
all hair types; especially fine hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
mane tamer smoothing shampoo
concept
a smoothing shampoo to cleanse, smooth and strengthen hair.
benefits
controls unruly hair, adds softness and shine, reduces frizz, helps detangle and improve manageability. sulfate-free cleansers’ gently clean to reduce colour fading.
how to use
wet hair, lather and rinse.
recommended for
frizzy, unruly, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
mane tamer smoothing conditioner
concept
a smoothing conditioner to smooth, strengthen and soften while greatly improving shine and manageability.
benefits
controls unruly hair, adds softness and shine, reduces frizz, helps detangle and improve manageability. seals the cuticle to prevent moisture loss and provide humidity control.
how to use
apply to wet hair, leave for 2 minutes and rinse.
recommended for
frizzy, unruly, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
lockdown smoothing treatment
concept
a leave-in treatment to smooth, detangle and prepare hair for styling while greatly improving shine and manageability.
benefits
controls unruly hair and reduces frizz. adds softness and shine, helps detangle and improve manageability.
how to use
apply evenly to damp hair. air-dry naturally or use with hot tools for smooth styles.
recommended for
frizzy, unruly, colour-treated hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
easy tiger smoothing balm
concept
a styling balm that conditions, smooths and controls frizz with slight hold.
benefits
adds softness and shine, reduces frizz, helps detangle and improve manageability. improves styling while providing definition and slight hold.
how to use
apply evenly to damp hair, blow-dry and style as desired.
recommended for
all hair types; especially thick, coarse hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
love perpetua shine drops
concept
a versatile glossing liquid that seals the cuticle to polish and smooth hair with high shine.
benefits
provides extra shine and gloss. seals the cuticle to prevent moisture loss and provide humidity control. mixes easily with styling products to boost shine and slip.
how to use
apply to dry hair to finish. blend with styling products to add slip and shine.
recommended for
all hair types; especially thick, coarse hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
love touch shine spray
concept
a weight-free finishing spray that smooths hair with extra shine.
benefits
provides extra shine and gloss. seals the cuticle to prevent moisture loss and provide humidity control.
how to use
apply to wet or dry hair for shine and humidity control.
recommended for
all hair types; especially thick, coarse hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
springsclean deep clean rinse
what is it?
a deep cleaning rinse that removes product build-up, dirt and excess oil without stripping colour, natural oils or hydration.
benefits
sulfate-free cleansers' deeply cleanse scalp and curls to dissolve product build-up, dirt and excess oil without stripping colour or hydration
hydrates curls to support the natural curl shape and pattern
reduces frizz and prepares curls for easier styling
how to use
wet hair, apply directly to scalp section-by-section, massage thoroughly, then rinse. for best results, repeat process and follow with baby got bounce curl treatment. use as required for a deep clean.
when to use
springsclean acts like a really good cleanser, it's not your everyday product, use it once a week or whenever you need a clean slate.
recommended for
all curl types, including: wavy, curly, coily and tight textures.
vegan / gluten-free / gimmick-free / tested on humans
heads will roll co-wash
what is it?
a low-foam cleansing conditioner that gently cleanses and conditions in one step to remove build-up, hydrate and improve curl manageability.
benefits
sulfate-free cleansers' gently cleanse scalp and curls to remove product build-up, dirt and excess oil
deeply moisturises curls without weighing them down
hydrates curls to support natural curl shape and pattern
reduces frizz and prepare curls for easier styling
how to use
wet hair, massage a generous amount into scalp, work product from roots to ends with fingers or a wide-tooth comb, then rinse. for best results, repeat process. use in-between deep cleaning as required.
when to use
heads will roll is for those in-between times… when your curls need a clean but you don’t want to commit to the whole process.
recommended for
all curl types, including: wavy, curly, coily and tight textures.
vegan / gluten-free / gimmick-free / tested on humans
baby got bounce curl treatment
what is it?
an intense rinse-out treatment that moisturises and repairs to improve manageability, support curl pattern and prepare curls for easier styling.
benefits
deeply moisturises and softens curls without weighing them down
repairs and strengthens damaged and colour-treated curls
conditions and supports natural curl pattern to prepare curls for easier styling
reduces frizz, detangles and improves manageability
how to use
squeeze excess water without agitating curls, spray evenly from roots to ends, comb hair with fingers or a wide-tooth comb, leave for 3-5 minutes, then rinse. for best results, use after deep cleaning or when extra hydration is required.
when to use
baby got bounce is for thirsty curls, use it after springsclean deep clean rinse if your curls are feeling dry.
recommended for
all curl types, including: wavy, curly, coily and tight textures.
vegan / gluten-free / gimmick-free / tested on humans
total recoil curl definer
what is it?
a strong hold curl defining cream that activates curl shape for polished, soft and frizz-free curls.
benefits
retains and enhances natural curl shape and pattern with strong, lasting hold
seals the cuticle to prevent moisture loss, frizz and provide humidity control
leaves curls defined, hydrated and touchable without stickiness or heaviness
how to use
apply to damp hair, distribute evenly from roots to ends, twist curls, then air-dry or diffuse-dry for a tighter curl. apply to ends to finish if desired.
when to use
total recoil gives epic curl definition. you can apply it and leave your curls alone or you can break them apart with your fingers once dry for an effortless finish.
recommended for
all curl types, including: wavy, curly, coily and tight textures.
vegan / gluten-free / gimmick-free / tested on humans
liquid rollers curl balm
what is it?
a light hold curl balm that enhances natural curl shape while moisturising and protecting against frizz.
benefits
lightly holds to enhance natural curl shape and pattern
adds softness and shine while helping to detangle, improve manageability and condition
seals the cuticle to prevent moisture loss, reduce frizz and provide humidity control
leaves curls defined, hydrated and touchable
how to use
apply evenly to damp hair, air-dry or diffuse for added volume and hold.
when to use
liquid rollers is an all-rounder product that can be used in any situation. use it as your standalone styling balm or use as it your hydrating canvas to layer on your fave styling products. if you want super-enhanced curls, apply before total recoil curl definer.
recommended for
all curl types, including: wavy, curly, coily and tight textures.
best curl enhancer, 2020 marie claire hair awards
vegan / gluten-free / gimmick-free / tested on humans
normal persons daily shampoo
concept
a deep cleansing shampoo to remove product build-up and balance the scalp.
benefits
cools and stimulates the scalp, reducing excess oil. sulfate-free cleansers’ deeply clean to remove product build-up.
how to use
wet hair, lather and rinse.
recommended for
all hair types; especially normal to oily hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
normal persons daily conditioner
concept
a light conditioner to reduce excess oil and stimulate the scalp.
benefits
adds softness and shine, reduces frizz, helps detangle and improve manageability. cools and stimulates the scalp, reducing excess oil.
how to use
apply to wet hair, massage into scalp and rinse.
recommended for
all hair types; especially normal to oily hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
water killer dry shampoo
concept
a two-in-one dry shampoo and styling spray, to refresh the feel and smell of hair while replacing excess oil with volume and texture.
benefits
absorbs excess oil to restore body and bounce, creates volume with touchable texture, easily brushes out without leaving residue and lessens damage caused by excessive washing and blow-drying.
how to use
shake well. hold the can 20cm from the hair and spray evenly. as a styling product, leave in. as a dry shampoo, leave for 2 minutes then brush thoroughly.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.
day of grace pre-style primer
concept
a lightweight leave-in primer to prepare hair for styling.
benefits
lightly conditions and prepares hair for styling. helps provide protection from uv and heat damage. adds softness and shine, reduces frizz, helps detangle and improve manageability.
how to use
shake well. spray evenly to damp hair and style as desired.
recommended for
all hair types; especially fine hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
salty dog salt spray
concept
a sea-esque mist to give salty, beach-based texture with a matte finish.
benefits
creates touchable beach-based texture and body. provides natural matte finish.
how to use
apply to damp hair. air-dry hair for a natural finish or blow dry for extra fullness and texture.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.
icon welder heat protection spray
concept
a leave-in heat protection spray to smooth, detangle and prepare for heated styling.
benefits
helps provide protection from uv and heat damage. improves styling and adds shape memory, while providing volume and medium hold. adds softness and shine, reduces frizz and improves manageability.
how to use
spray on individual sections of dry hair before using hot tools.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.
haze styling powder
concept
a styling powder to add volume and texture with a matte finish.
benefits
creates volume with touchable texture. pump provides even distribution for general or targeted application. refillable pump reduces environmental impact and wastage.
how to use
shake gently before use. apply to dry hair for texture. apply directly to roots for extra root lift. refill pack can be used as a shaker or with pump.
recommended for
all hair types; especially fine, limp hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
shebang-a-bang dry spray wax
concept
a styling spray with an ultra-fine mist designed to create workable, pliable texture.
benefits
creates pliable texture with separation and movement. can be used on any hair type to style wet or dry hair. mist provides even distribution to
easily build styles.
how to use
shake well. spray on damp hair and blow dry. spray on dry hair for a textured finish.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.
mister fantastic blowout spray
concept
a versatile blow-dry spray to add body, style support and shape memory with a satin finish.
benefits
improves styling and adds shape memory, while providing medium hold. helps provide protection from uv and heat damage and reduces blow-drying time.
how to use
apply to damp hair for curl sets, waving and blow-drying. apply to dry hair for hot tool styling.
recommended for
all hair types; especially long, layered hair.
vegan / cruelty free / made without sulfates, parabens or gluten.
box o' bollox texture paste
concept
a texture paste that provides extra strong hold with an extremely matte finish.
benefits
creates structured looks that remain in place. creates touchable texture and builds body. provides natural matte finish.
how to use
work between hands. apply to dry or towel-dried hair.
recommended for
all hair types, especially short, textured haircuts.
cruelty free / made without sulfates, parabens or gluten.
***stress less, the formula you know and love remains the same.***
casual act moulding whip
concept
a moulding whip with light hold to add separation, texture and flexible control to any shape.
benefits
creates touchable texture, separation and definition. adds softness and slight shine, reduces frizz and helps improve manageability. flexible hold that can be restyled with ease. easily washes out, without leaving residue.
how to use
work between hands, apply to dry or towel-dried hair. let air-dry or blow-dry for added separation and texture.
recommended for
all hair types; especially short to medium lengths.
vegan / cruelty free / made without sulfates, parabens or gluten.
***stress less, we’ve improved the casual act formula so that it provides increased separation, texture and style versatility.***
crop strutters construction cream
concept
a styling cream for medium, malleable hold, support and separation with medium shine.
benefits
improves styling, definition and hold. flexible hold that can be restyled with ease. easily washes out, without leaving residue.
how to use
work between hands, apply to dry hair.
recommended for
all hair types; especially short hair.
cruelty free / made without sulfates, parabens or gluten.
***stress less, the formula you know and love remains the same***
cassius styling clay
concept
a clay that provides raw texture and strong malleable hold with a matte finish.
benefits
creates structured looks that remain in place. creates touchable texture and builds body. flexible hold that can be restyled with ease.
how to use
work between hands. apply to hair.
recommended for
all hair types; especially thick, coarse hair.
cruelty free / made without sulfates, parabens or gluten.
***stress less, the formula you know and love remains the same.***
the shag beach paste
concept
a styling paste that creates beachy, lived-in texture with a matte finish.
benefits
creates touchable texture and builds body. provides a dry, matte finish. absorbs excess oil helping to extend the life of a hairstyle.
how to use
work between hands to activate. apply to mid-lengths and ends for texture and definition or to roots for volume and lift. use alone or layer with styling products for extra texture and style support.
gangsta grip bonding resin
concept
a strong hold gel for ultimate style control and shine.
benefits
creates structured looks that remain in place. provides extra shine and gloss. reactivable with water for easy re-styling.
how to use
apply to damp hair. air-dry for wet look with strong hold or blow-dry for control with added volume. to reactivate, wet hair and restyle.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.
builder's paradise working spray
concept
a medium hold, working hairspray for building styles and layering.
benefits
improves styling, definition and hold. creates touchable texture and builds body. flexible hold that can be restyled with ease and reactivated with heat. easily brushes out without residue. easily washes out, without leaving residue.
how to use
spray during styling for volume and style support. spray over finished style for strong hold and control.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.
miss malleable flexible hairspray
concept
a strong hold, flexible hairspray for styling and finishing that brushes out to an invisible finish.
benefits
creates structured looks that remain in place. flexible hold that can be restyled with ease. easily brushes out without residue. fine, dry mist dries on contact to leave a non-tacky finish.
how to use
shake well and spray to specific areas for support and control. spray evenly over finished hairstyle for general hold.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.
helmut extra strong lacquer
concept
an extra strong lacquer for extreme hold, control and shine that brushes out without residue.
benefits
creates structured looks that remain in place. easily brushes out, without residue.
how to use
spray to specific areas for support and control. spray evenly over finished style for general hold.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten
macgyver multi-use mousse
concept
a multi-purpose styling mousse that can be used with or without heat to create volume, separation and texture.
benefits
adds shape memory with lasting hold for improved styling. creates volume and touchable texture. easily brushes out without leaving residue. can be used with or without heat to style and/or finish wet or dry hair.
how to use
shake well. distribute evenly through damp hair. air-dry for definition and style control or blow-dry for texture, volume and hold. reapply to dry hair for added texture and separation.
recommended for
all hair types.
vegan / cruelty free / made without sulfates, parabens or gluten.